18. July 2025
retailer

The YES-DAY! (25.09.2025) - Your Chance

Der YES-DAY! am 25. September 2025 is designed both as a symbolic day for people in love and as a targeted marketing initiative to bring engagement ring sales back to specialty retail. It aims to establish you, the jeweler, as the go-to expert for all the major milestones in a couple’s life.This marketing plan will show you how to make the most of the campaign initiated by Blickpunkt·Juwelier. Access marketing materials here.

Marketing Mix and Action Plan

The success of YES-DAY! depends on early and comprehensive communication. Begin planning and implementation as early as July 2025 mit der Planung und Umsetzung.

Online Presence: Reaching Digital Natives – Suggestions & Offers

  • Website:
    • Create a dedicated landing page or section on your website for YES-DAY!
    • Prominently showcase your engagement ring collection.
    • Display the “100% Diamond 100% Yes” badge clearly on your homepage and engagement ring page.
    • Include information about the advantages of buying from a specialty retailer (expert advice, quality, service, sustainability).
    • Integrate an appointment booking feature for consultation sessions.
  • Social Media (Instagram, Facebook, TikTok, Pinterest)
    • Timeline: Begin with teaser posts in mid-July and gradually increase posting frequency until September 25.
    • Content Ideas:
      • Countdown Posts: “Only X days until YES-DAY!”
      • Engaging photos and videos Ihrer Verlobungsringe – emotional, ästhetisch, modern.
      • Storytelling: Share proposal stories, love stories, and the emotional connection between jewelry and relationships.
      • Behind-the-Scenes: Show your team at work, the care in the selection process, or customer consultations.
      • User-Generated Content (UGC): Encourage customers to share their proposal stories or ring photos using a campaign hashtag (e.g., #YESDAYJuwelier).
    • Hashtags: Use relevant hashtags such as #YESDAY, #EngagementRing, #Proposal, #Jeweler, #Love, #HeirProposal, #SpecialtyRetail.

Offline Presence: The In-Store Experience

  • Window Display (Your Storefront Business Card)
    • Place the “100% Diamond 100% Yes” badge in a highly visible spot.
    • Create a themed display for YES-DAY! – emotional, eye-catching, focused on engagement rings. Use fitting decorations like hearts or romantic lighting.
    • Use bold signage and posters outside your store to attract passersby.
  • Sales Floor and Consultation Area
    • Set up a dedicated engagement ring section in-store.
    • Create a warm, attentive atmosphere – soft lighting, comfortable seating, and privacy for consultations.
    • Provide brochures about your collection, engraving options, and the symbolism of diamonds.

Communication & Customer Service

  • Personal Invitations: Personally invite loyal customers and potential new clients via email or mail to visit on YES-DAY!
  • Press Outreach: Inform local media about your participation in YES-DAY! and any special offers.
  • Delivery Time Communication: Plan for production time (e.g., for engravings) and clearly communicate expected delivery dates to customers.
  • Thank-You Gift: Give a small, high-quality gift to every customer who books a consultation or makes a purchase on YES-DAY! (e.g., a jewelry care kit or a brochure about the symbolism of engagement rings).

Let’s make this engagement season — and YES-DAY! on September 25, 2025 — a huge success, together!