{"id":1623,"date":"2025-07-18T14:26:25","date_gmt":"2025-07-18T12:26:25","guid":{"rendered":"https:\/\/collection-ruesch.at\/?p=1623"},"modified":"2025-07-18T14:32:44","modified_gmt":"2025-07-18T12:32:44","slug":"der-yes-day-25-09-2025-ihre-chance","status":"publish","type":"post","link":"https:\/\/collection-ruesch.at\/en\/der-yes-day-25-09-2025-ihre-chance\/","title":{"rendered":"The YES-DAY! (25.09.2025) - Your Chance"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>The <strong>YES-DAY!<\/strong> on <strong>September 25, 2025<\/strong> is designed both as a symbolic day for people in love and as a targeted marketing initiative to bring <strong>engagement ring sales<\/strong> back to specialty retail. It aims to establish you, the jeweler, as the go-to expert for all the major milestones in a couple\u2019s life.\n\nThis marketing plan will show you how to make the most of the campaign initiated by Blickpunkt\u00b7Juwelier. <a href=\"https:\/\/www.dropbox.com\/scl\/fo\/afjjl948pj98jxtn9fm9o\/AJiCIocFj7Cr27FnPS9z188?rlkey=z16x1kzhhvtbkfrtpi7bst7d5&amp;st=6gklf4wz&amp;dl=0\">Access marketing materials here.<\/a><\/p>\n\n\n\n<p><strong>Marketing Mix and Action Plan<\/strong><\/p>\n\n\n\n<p>The success of YES-DAY! depends on early and comprehensive communication. Begin planning and implementation as early as <strong>July 2025<\/strong> mit der Planung und Umsetzung.<\/p>\n\n\n\n<p><strong>Online Presence: Reaching Digital Natives \u2013 Suggestions &amp; Offers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Website:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Create a dedicated <strong>landing page<\/strong> or section on your website for YES-DAY!<\/li>\n\n\n\n<li>Prominently showcase your engagement ring collection.<\/li>\n\n\n\n<li>Display the \u201c100% Diamond 100% Yes\u201d badge clearly on your homepage and engagement ring page.<\/li>\n\n\n\n<li>Include information about the advantages of buying from a specialty retailer (expert advice, quality, service, sustainability).<\/li>\n\n\n\n<li>Integrate an <strong>appointment booking<\/strong> feature for consultation sessions.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Social Media (Instagram, Facebook, TikTok, Pinterest)<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Timeline:<\/strong> Begin with teaser posts in mid-July and gradually increase posting frequency until September 25.<\/li>\n\n\n\n<li><strong>Content Ideas:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Countdown Posts:<\/strong> \u201cOnly X days until YES-DAY!\u201d<\/li>\n\n\n\n<li><strong>Engaging photos and videos<\/strong> of your engagement rings - emotional, aesthetic, modern.<\/li>\n\n\n\n<li class=\" translation-block\"><strong>Storytelling:<\/strong> Share stories about proposals, love stories, the connection between jewelry and emotions.<\/li>\n\n\n\n<li><strong>Behind-the-Scenes:<\/strong> Show your team at work, the care in the selection process, or customer consultations.<\/li>\n\n\n\n<li><strong>User-generated content (UGC):<\/strong> Encourage customers to share their proposal stories or ring photos using a campaign hashtag (e.g., #YESDAYJuwelier).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Hashtags:<\/strong> Use relevant hashtags such as #YESDAY, #EngagementRing, #Proposal, #Jeweler, #Love, #HeirProposal, #SpecialtyRetail.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Offline Presence: The In-Store Experience<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Window Display (Your Storefront Business Card)<\/strong>\n<ul class=\"wp-block-list\">\n<li>Place the \u201c100% Diamond 100% Yes\u201d badge in a highly visible spot.<\/li>\n\n\n\n<li>Create a themed display for YES-DAY! \u2013 emotional, eye-catching, focused on engagement rings. Use fitting decorations like hearts or romantic lighting.<\/li>\n\n\n\n<li>Use bold signage and posters outside your store to attract passersby.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Sales Floor and Consultation Area<\/strong>\n<ul class=\"wp-block-list\">\n<li>Set up a dedicated <strong>engagement ring<\/strong> section in-store.<\/li>\n\n\n\n<li>Create a warm, <strong>attentive atmosphere<\/strong> \u2013 soft lighting, comfortable seating, and privacy for consultations.<\/li>\n\n\n\n<li><strong>Provide brochures<\/strong> about your collection, engraving options, and the symbolism of diamonds.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Communication &amp; Customer Service<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personal Invitations:<\/strong> Personally invite loyal customers and potential new clients via email or mail to visit on YES-DAY!<\/li>\n\n\n\n<li><strong>Press Outreach:<\/strong> Inform local media about your participation in YES-DAY! and any special offers.<\/li>\n\n\n\n<li><strong>Delivery Time Communication:<\/strong> Plan for production time (e.g., for engravings) and clearly communicate expected delivery dates to customers.<\/li>\n\n\n\n<li><strong>Thank-You Gift:<\/strong> Give a small, high-quality gift to every customer who books a consultation or makes a purchase on YES-DAY! (e.g., a jewelry care kit or a brochure about the symbolism of engagement rings).<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s make this engagement season \u2014 and YES-DAY! on September 25, 2025 \u2014 a huge success, together!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Der YES-DAY! am 25. September 2025 ist zum einen als ein symbolischer Tag f\u00fcr Verliebte gedacht, zum anderen eine gezielte Marketingoffensive, um den Verlobungsringverkauf zur\u00fcck in den Fachhandel zu holen und Sie als Juwelier zur ersten Adresse f\u00fcr alle Lebensereignisse eines Paares zu etablieren. Dieser Marketingplan zeigt Ihnen auf, wie Sie die von Blickpunkt\u00b7Juwelier initiierte [&hellip;]<\/p>","protected":false},"author":1357,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1623","post","type-post","status-publish","format-standard","hentry","category-retailer"],"_links":{"self":[{"href":"https:\/\/collection-ruesch.at\/en\/wp-json\/wp\/v2\/posts\/1623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/collection-ruesch.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/collection-ruesch.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/collection-ruesch.at\/en\/wp-json\/wp\/v2\/users\/1357"}],"replies":[{"embeddable":true,"href":"https:\/\/collection-ruesch.at\/en\/wp-json\/wp\/v2\/comments?post=1623"}],"version-history":[{"count":2,"href":"https:\/\/collection-ruesch.at\/en\/wp-json\/wp\/v2\/posts\/1623\/revisions"}],"predecessor-version":[{"id":1626,"href":"https:\/\/collection-ruesch.at\/en\/wp-json\/wp\/v2\/posts\/1623\/revisions\/1626"}],"wp:attachment":[{"href":"https:\/\/collection-ruesch.at\/en\/wp-json\/wp\/v2\/media?parent=1623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/collection-ruesch.at\/en\/wp-json\/wp\/v2\/categories?post=1623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/collection-ruesch.at\/en\/wp-json\/wp\/v2\/tags?post=1623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}